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2FSEIKO Clocks

Introduction of this section
The SEIKO clocks corner displays many historical clocks from the beginning of the Seikosha to the present day. In 1892, Seikosha started production of wall clocks, and was soon able to make all components in house. This vertically integrated production method contributed greatly to the stability of quality, delivery and cost, helping Seikosha to became the largest producers of wall clocks in Japan in a little over six years.

Comet Flower

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Japan's first TV commercial
In 1953, SEIKO became the very first company to advertise on television in Japan. Nippon television ran the first TV commercial broadcasting on Aug. 28th 1953, and SEIKOSHA sent the time signal at seven in the evening, followed by the message 'The time from Seiko is…' The product shown was the 'Comet Flower clock' released in 1952, and the commercial used an animated cockerel which crowed to show the alarm function. After that, Seiko was always credited with the time signal three times a day, at 7am, noon, 7pm. It helped make the brand famous.