For those with
children or limited timeQuick Course
Time required
30 min.
To visit The Seiko Museum Ginza, please make a reservation.
1
The beginnings of time
1F/ Floor map
1
RONDEAU LA TOUR
The entrance, facing Ginza Namiki-dori street, features a pendulum clock reaching 5.8 m tall. The pendulum, 4.6 m long, swings slowly and unceasingly, and every half hour there is a performance with melodies and lights that announces the time.
- Recommended Points
- Enjoy different colored illuminations that change throughout the seasons.
Recommended Movie
Commemorative Movie of Kintaro Hattori’s 160th Anniversary The Story of Kintaro Hattori
We invite you to view the movie representing his life, symbolized by his words “Always one step ahead of the rest,”
Fascinated by watches and clocks as a young boy, he realized his dream to make timepieces for everyone despite various challenges.
2
Always one step ahead of the rest
2F/ Floor map
1
Pocket Watches Destroyed by the Great Kanto Earthquake and First Seiko-Branded Watch
Pocket watches burned in the 1923 Great Kanto Earthquake. K. Hattori & Co. gained the trust of its customers by providing new watches of equal value to those who had lost theirs while in the shop for repairs. The following year, going back to their founding roots, the first Seiko brand wristwatches were released.
- Recommended Points
- This might look like just a lump of metal, but if you look closely, you can see watch dials and gears.
Recommended Movie
Rationalization of Time
Rare footage of Kintaro Hattori, Seiko’s founder, and Tsuruhiko Yoshikawa, the factory foreman showing around the Seikosha Factory restored after the Great Kanto Earthquake.
3
From time indicated by nature to human-made time
3F/ Floor map
1
Equatorial Sundial
A sundial made in the Qing Dynasty, China, about 300 years ago. The twelve signs of the Chinese zodiac are engraved on both sides of the disc to mark the hours. The shadows on the upper and lower faces show the time, using the movement of the sun throughout the day and over the seasons.
- Recommended Points
- You can see how the shadows actually change with the movement of the sun.
2
Iron Movement Tower Clock
This clock uses the same mechanism as the world’s oldest mechanical clock. You can see how this clock uses weights as the power to move the wheels at the regulated speed. It has no dial or hands, but chimes the every hour.
4
Precise (Seiko) time
4F/ Floor map
1
A Comet Flower Clock Featured in the First TV Commercial in Japan
This is Japan’s first television commercial, broadcast in 1953 when private television stations started. The rooster shows how to use the alarm clock, and at the end, the Wako clock tower appears, announcing the time.
2
World's First Quartz Watch Astron
On December 25, 1969, Seiko released the world’s first quartz watch. It was over a hundred times more accurate than previous mechanical watches. Seiko later published its patent, which forms the basis of all quartz watches made around the world today.
- Recommended Points
- The case uses 18-carat gold, and sold for 450,000 yen, the price of a car back then.
Recommended Movie
The Early History of Seiko
The history of Seiko, from its founding to the present day, is explained by Group CEO Shinji Hattori, with a focus on major events and products.
5
A variety of times
5F/ Floor map
1
Grand Seiko, First Model 1960
1960 saw the birth of the Grand Seiko, into which was poured all the company’s skills in parts precision, assembly, and adjustment, reflecting its ambition to create the world’s finest watches. This was Japan’s first watch to meet the standards of Swiss high-precision watches.
- Recommended Points
- Here you can see some of the most noted Grand Seiko models throughout the years.
2
Fantasia
With the boom in large automaton clocks, such as the Marion Clock installed in Yurakucho, Tokyo, in 1984, automaton clocks like this for the home became popular. Figures appear at random from each of the hours as music plays.
3
Fashion time
“Why don't you change your watch as a fashion?” These are watches for women that are designed for the wearers to express themselves, as shown by this catch-copy from the late 1970s. Ladies enjoyed ring watches and other fashion-focused watches.
Recommended Movie
This is Grand Seiko
Enjoy the manufacturing process of a Grand Seiko along with the music. See inside the watch factories, including Shizuku-Ishi Watch Studio, which manufactures mechanical timepieces, and Shinshu Toki-no-Takumi Watch Studio, which makes quartz and spring drive watches.
B1
Extreme times
B1/ Floor map
1
Bolt’sTrackside Display Board and Starting Block
The trackside clock and the starting blocks used when Usain Bolt set a new world record of 9.58 seconds for the 100 meters at the 2009 World Championships in Athletics in Berlin.
2
A Replica of the Wako Clock Tower Dial
The Wako clock tower, a Ginza 4-chome landmark. Seeing this 2.4 m diameter clock face up close, rather than looking at it from a distance, makes it clear just how large its numbers are.
- Recommended Points
- This is one of the best places to take a photo for the memory of your visit to the Museum.
Recommended Movie
The Story of Seiko Sports Timing
The athletes with Seiko's support, starting with Ryota Yamagata, a Seiko employee, talk about what “time” means to them.
To visit The Seiko Museum Ginza, please make a reservation.